Understanding the actual need.
Twende needed a core identity that could stay recognisable while changing character for each destination. The system had to feel Kenyan, modern and experience-led without becoming a collection of unrelated event logos.
Design around the people using it.
The work started with a practical question: how should the experience function for the people who actually use it? Twende needed a core identity that could stay recognisable while changing character for each destination. The system had to feel Kenyan, modern and experience-led without becoming a collection of unrelated event logos. The resulting work brought together the content, navigation, design decisions and technical structure documented below.
From idea to execution.
Core TWENDE wordmark system
Location-edition identity architecture
Nairobi edition visual direction
Nanyuki edition with Mount Kenya cues
Naivasha edition visual direction
Mombasa edition with coastal cues
Location-based hashtag system
Digital campaign-ready brand assets
Building on the foundation.
The result is a modular brand system in which the TWENDE name remains the anchor while each destination can carry its own visual references and campaign language.